TigerTwoTiger: Tweeting the Trough of Disillusionment
Oscar Del Santo
· 3 months ago
I believe this article is balanced and reasonable in pointing out that after the initial hype many will become inevitably disillusioned.
I would like to stress, however, that there are still hundreds (if not thousands) of small to middle-sized companies that have not 'jumped onto the bandwagon' of he social media yet.
We may have reached critical mass but I would reckon that 7 out of every ten companies with 50 workers or less I come across in my conferences or training programs are not present in any social network and their webpages are Web 1.0 standard.
What will drive the early adopters away is how the use of the tool will change. Remember when email marketing was a new thing? Soon everyone was using it, many poorly, and as a result savvy marketers and technologists found they had to move on if they wanted to create an impact. I feel the same thing is going to happen to Twitter, but it will take time.
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I would like to stress, however, that there are still hundreds (if not thousands) of small to middle-sized companies that have not 'jumped onto the bandwagon' of he social media yet.
We may have reached critical mass but I would reckon that 7 out of every ten companies with 50 workers or less I come across in my conferences or training programs are not present in any social network and their webpages are Web 1.0 standard.
In short, there are still thousands to convert to the benefits of Twitter and the like before we all get a blasé feeling about it.
What will drive the early adopters away is how the use of the tool will change. Remember when email marketing was a new thing? Soon everyone was using it, many poorly, and as a result savvy marketers and technologists found they had to move on if they wanted to create an impact. I feel the same thing is going to happen to Twitter, but it will take time.