This is so true. Many of my clients are trying to be everwhere all at the same time and then give up in a state of exhaustion when they find they're not getting anywhere. I always suggest concentrating on one site for work and maybe another socially - for instance I use Twitter for @doyourownpr, and Facebook socially.
I do agree numbers are important - but you've also got to think about what your own target clients might use, and choosing a community you feel comfortable with yourself as it's not all about promoting - choosing to spend time where you can meet valuable strategic partners, or just people who refresh and re-energise you, is also important.
tigertwo
· 1 month ago
Thank you for your great comment, Paula. The points you make are absolutely correct. The other thing I see people doing is trying to get involved in communities because they 'should', not because they are comfortable there and it really shows. Overall, social media activity should be steered by your goals and the most effective ways to get there. People will be a lot more effective if they are enjoying the process, are talking to the right people, and are managing their time well.
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I do agree numbers are important - but you've also got to think about what your own target clients might use, and choosing a community you feel comfortable with yourself as it's not all about promoting - choosing to spend time where you can meet valuable strategic partners, or just people who refresh and re-energise you, is also important.
Thanks again for the comment :)