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- I agree with you, that maybe the best way forward. Thank you for sharing your thoughts.
- Your comments, as always, are really inciteful and I thank you for them. I agree, nothing is ever black and white, but I think the key to anything is transparency. 'Ghost-writing' is not in...
- This is a very interesting topic that concerns us all who work in ORM and Social Media campaigns, etc. I absolutely respect the stance taken by Nancy and I do fully agree that writing on behalf of...
- Great post Nancy! Online Relationship Management and Monitoring are corresponding processes and cannot work without one another. While management processes bring out the areas of concern and...
- Nancy is absolutely right. Online reputation management (ORM) encompasses a wide range of services and actions in order to design, maintain and if necessary repair an individual's or an...
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The Continuing Ethical Debate About Ghost-Written Blogs started by tigertwo
I read with interest this morning an article from Dave Fleet about the Ethics of Ghost-Writing in Social Media. I find this topic of particular interest because it deals with an issue that we have had to face within our company on a number of occasions. Once we have got past the initial resistance to […]
Online Reputation Management vs Online Reputation Monitoring - Is there a Difference? started by tigertwo
I have noticed a trend recently. When people are referring to companies who undertake online reputation management, what they are in fact doing is talking about companies who provide monitoring tools - often exclusively so. This is confusing me a little - as my understanding of the term ‘management’ differs somewhat.
There are various definitions for […]
There are various definitions for […]
I Have to Add my Voice started by tigertwo
This morning we woke to the news of the decisive victory of Barack Obama in the US presidential election. The radio station which I listen to was updating the news every 20 minutes, and even the DJ was claiming that today was a day of hope. Considering I am in the UK, it speaks volumes […]
The Optimism of the Web 2.0 Expo in Berlin started by tigertwo
I dislike newspapers. I am sure I am not the only one, but I don’t need to have miserable news shouted at me every morning from headlines speaking of doom and gloom. I know that newspapers are in the business of making money, and I know that bad news, crisis and disaster always sells, but […]
Blogging from Berlin - Tuesday 21st October started by tigertwo
I made it to Berlin at last. I am currently blogging from my hotel room - the sun is shining outside and once I am done here, I am going to head out for a few hours of sightseeing. Although I registered for the Web 2.0 Expo this morning, unfortunately I couldn’t get into any […]
Listen first, then speak… started by tigertwo
Anyone who is involved in social media knows the story. Success using the internet comes from listening to the conversations and reacting and engaging accordingly. However, Liz Strauss made a shrewd observation when she suggested that perhaps in our enthusiasm for the technology, we may forget to practice what we preach, and really listen to […]
The Power of the Press or the Power of the Bloggers? started by tigertwo
So, the world is deep in financial crisis, and it seems there’s very little we can do about it.
Despite rescue packages being launched left right and centre, the markets are still reacting badly to anything they can find. In answer to a simple question ‘who’s selling?’ I received the answer ‘anyone with a phone’.
So the […]
Despite rescue packages being launched left right and centre, the markets are still reacting badly to anything they can find. In answer to a simple question ‘who’s selling?’ I received the answer ‘anyone with a phone’.
So the […]
The Online Reputation of PR is Being Eroded From Within started by tigertwo
Ouch. This article in e-consultancy is pretty painful for anyone in PR. In a nutshell, what it suggests is that although some PR people might spend time considering their client’s reputations, through instances of careless, dismissive or sloppy behaviour, they aren’t doing much for their own.
This complaint from bloggers in particular isn’t new. And the […]
This complaint from bloggers in particular isn’t new. And the […]
A Response to Chris Brogan: Why My Job Needs Twitter. started by tigertwo
Chris Brogan, via a very simple post, gave everyone involved in social media something to think about this morning. He pointed out a fact that many of us who are deeply passionate about social media tend to forget - millions of people live their lives quite happily having never signed into Facebook, never Dugg a […]
Cautionary Tales and Uncomfortable Photographs started by tigertwo
I am not normally in the habit of writing cautionary tales. But occasionally I see something which prompts a comment, and the 12 Photos The Should Never have Been Posted Online which PC World compiled is just such a thing. Unfortunately, this brings out the negative side of online reputation management - something I prefer […]
Just Because We Can Doesn’t Mean We Should Stop Being Human started by tigertwo
This post makes me particularly disappointed. I don’t know why it should - I mean, I am aware of the ever increasing ‘need’ for sensational, emotional, drama-driven news in most forms of media (particularly traditional media). This unfortunate trend has arisen out of the rising cacophany of noise which assails us, 24 hours a day, […]
The Fear Of Criticism (And How to Deal with It). started by tigertwo
I noticed a very odd aspect of my own personality last week. I went out of my way to seek some feedback from one of the Podcast Sisters for my podcast. Krishna De very generously listened on one of my podcasts, and sent me back an audio critique. I saw it come into my inbox, […]
I Need To Get Out More started by tigertwo
Over the past couple of months, I seem to have grown very intimate with my computer screen. I arrive in the office, switch it on, check Twitter, check my RSS reader, check email, then spend the rest of the day communicating online, making connections online, reading online, contributing online and researching online. So, for someone […]
Back to Basics: The Right and Wrong Reasons for Using Social Media for Business. started by tigertwo
http://www.tigertwotiger.co.uk/?p=94 started by tigertwo
I think we need a serious discussion started by tigertwo
How many of you are already using discussion forums as a part of your reputation management strategy? So, the good old discussion forum may not have the glamour of instant messaging or community sites, but they are still a very valuable method of online interaction with your potential clients and other people in your industry.
Demonstrate […]
Demonstrate […]
They’ve pinched my name started by tigertwo
In light of the recent debate about identity theft, particularly here in Britain, I wanted to discuss another issue which has a lot of bearing on your online reputation. You work hard to be active in social media sites and forums, you write prolifically and blog daily. But when someone does a search for you […]
Who are you talking to? A human? Or the Google bot? started by tigertwo
Scouring through Feedly this morning, I came across this article written by Dave Fleet. Reading through it, I found myself nodding a lot and I wanted to expand on it somewhat, as this is a particular bug bear of mine. Perhaps not so much in press releases per se, but in internet content and online […]
They Probably Can’t Even Tell: Talking to the Unaware Blog Readers started by tigertwo
Thank you to Diana-B for the image
At a recent prospect meeting, the marketing manager – who was a bit of an internet naysayer – suggested to me that there was absolutely no point in blogging because none of their customers would read a blog, His justification was that because he had never read a blog, […]
At a recent prospect meeting, the marketing manager – who was a bit of an internet naysayer – suggested to me that there was absolutely no point in blogging because none of their customers would read a blog, His justification was that because he had never read a blog, […]
Back To Basics: The Right and Wrong Reasons for Blogging. started by tigertwo
It’s 2008. Blogging is a fundamental part of our online lives – right? Right? Actually, not right. Although for so many people blogging is the cornerstone of their online activity, there are still many companies or individuals who don’t fully understand why they should get started with blogging.
So I am going to provide a very […]
So I am going to provide a very […]
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